Harley-Davidson of Washington, D.C. Brings the 2026 Lineup to 106,000 Riders at the Washington Auto Show
Harley-Davidson of Washington, D.C. Brings the 2026 Lineup to the Washington, D.C. Auto Show
Harley-Davidson of Washington, D.C. returned to the Washington, D.C. Auto Show in a major way, introducing the 2026 motorcycle lineup to more than 106,000 attendees and creating one of the most interactive rider experiences on the show floor.
With nine new Harley-Davidson models on display, hands-on test-sit opportunities, and personalized product walkthroughs, the exhibit connected new and experienced riders directly with the brand — generating 250 qualified leads that are now continuing their journey inside the dealership.
📍 Walter E. Washington Convention Center
A “Love Letter to DC” — More Than a Motorcycle Display
This year’s exhibit was built as a “Love Letter to Washington, D.C.”, blending:
Local culture
Custom street-inspired visuals
Premium Harley-Davidson presentation
The result was a space that reflected both the city and the dealership’s commitment to delivering a high-end, rider-focused experience.
Visitors didn’t just look at motorcycles — they:
Sat on them
Compared models
Spoke with product specialists
Started their ownership journey
Award-Winning Customer Experience
The Auto Show appearance follows a milestone year for the dealership.
Harley-Davidson of Washington, D.C. was honored with:
🏆 2025 Bar & Shield Gold Award
🏆 2025 Silver Premier Service Award
These awards represent the highest standards in:
Customer experience
Operational performance
Service excellence
and reinforce the dealership’s position as the premier Harley-Davidson destination in the Washington, D.C. region.
Featured on CBS Morning News
The dealership’s impact extended beyond the show floor when Sales Manager Andrew Helvie appeared live on CBS Morning News, highlighting:
The significance of the Auto Show for Washington, D.C.
The 2026 Harley-Davidson lineup
The growing local riding community
This regional media coverage positioned Harley-Davidson of Washington, D.C. as a leader in the powersports industry and a central hub for riders across the DMV.
From the Show Floor to the Showroom
For many guests, the Auto Show was their first introduction to Harley-Davidson.
Now, those conversations continue inside the dealership, where riders can:
✔ Explore the 2026 Harley-Davidson lineup
✔ Compare models in person
✔ Schedule a test ride
✔ Get pre-approved for financing
✔ Customize their bike with performance upgrades
Experience Harley-Davidson of Washington, D.C.
If you missed the Washington, D.C. Auto Show, you can still experience the motorcycles everyone was talking about.
👉 Browse new Harley-Davidson inventory
👉 Schedule a test ride
👉 Visit the showroom